The brief
Beso was turning ten and wanted to celebrate in Madrid with its guests, in a place with history and with a party that reflected the brand's style: attention to detail and plenty of energy on the dance floor.
What we did
- Venue. Florida Park, the historic entertainment venue in Retiro Park, with a garden, a room with a stage and areas for each moment of the night.
- Entrance and set design. A garden entrance with illuminated pieces carrying the brand's "B", a photocall and a product display.
- Drinks and food. Bars and drinks service all night, with special presentations for the key moments.
- Show and party. A stage programme with concert lighting, followed by the party.
- Photo and video. Photography and video for the brand's communications.
The result
An anniversary celebration with Beso's identity in every corner and a night with no dead time, in one of Madrid's best-known venues. The team has also worked with Beso in Barcelona.
Planning a company anniversary in Madrid? See corporate events or tell us your idea.
