LindtProduct launch

Lindt: the Madrid stop of its brand roadshow

In May 2019 we produced one of the stops on Lindt's roadshow in Madrid: a venue dressed in the brand's identity, product displays and a hands-on experience in chef's jackets and hats for guests.

Lindt: the Madrid stop of its brand roadshow
Lindt: the Madrid stop of its brand roadshow
Lindt: the Madrid stop of its brand roadshow
Lindt: the Madrid stop of its brand roadshow
Lindt: the Madrid stop of its brand roadshow
Client
Lindt
Format
Product launch

The brief

Lindt wanted to bring its Swiss master chocolatier story to a face-to-face event in Madrid. The format had to work for a large group, convey the quality of the product and leave guests with something they had experienced, not just heard.

What we did

  • Brand styling. We dressed the venue in Lindt's identity: a photocall with the brand line, large-format imagery of its master chocolatier and product displays with Lindor truffles and cocoa.
  • Hands-on experience. Guests put on chef's jackets and hats for a practical session built around chocolate.
  • Group moment. We organised the group photo and get-together with the Lindt team in front of the brand photocall.
  • Production. Build, furniture, props, photography and on-site coordination by our team.

The result

A roadshow stop with its own identity in Madrid, consistent with the rest of the tour and easy for guests to remember. Lindt has been a client of the group for years, with events in Madrid, Barcelona and elsewhere.

If you are planning a launch or a multi-city brand tour, see product launches or tell us about your project.

Tell us about your event

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  • We send a proposal within 24 business hours.
  • ECM is part of MC Group and specialises in corporate events, congresses and MICE in Madrid, where the team has organised more than 100 corporate events.

Tell us about your event

We reply with a proposal within 24 business hours. No obligation.

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