The brief
Provital develops ingredients for the cosmetics industry and wanted to bring clients and sector professionals together in Madrid to present trends and new products. It needed a training day that did not feel like a hotel meeting room: natural light, a pleasant setting and breaks that worked for conversation.
What we did
- Venue. We selected a penthouse in central Madrid with a terrace and views, an open room for the talks and open areas for the breaks.
- Programme. Talks with a large-format screen and hands-on sessions where guests tried Provital's latest developments.
- Food. Catering for every break, with sweet and savoury bites presented on designed displays.
- Registration and welcome. Personalised name badges, guest reception and timing management throughout the day.
The result
75 professionals spent a day of learning and networking in a setting that made the breaks as valuable as the talks. Provital has worked with the MC Group team for years, including in Barcelona during In-Cosmetics Global.
For client days and workshops in Madrid, see meetings and seminars or ask us for a proposal.
