Corporate events, congresses and incentives in Madrid
We are ECM, the MC Group brand dedicated to MICE in Madrid. We organise congresses, company conventions, incentive travel, meetings and gala dinners in the city and the surrounding area, with one team from start to finish and a first proposal within 24 business hours.
Companies that have trusted the MC Group team
Companies that have trusted the MC Group team
What we organise in Madrid
We work with companies, associations and agencies from Spain and abroad. Each format has its own production method, but you always deal with a single point of contact.
Congresses
Professional organisation of national and international congresses: venue, congress secretariat, speakers, accommodation and social programme.
Associations and scientific societies
Conventions and kick-offs
Annual meetings, sales conventions and sales kick-offs with plenary, breakouts, awards and a closing night that lives up to the occasion.
Sales and leadership teams
Incentive travel
Two to five-day programmes in Madrid, with trips out to Toledo, Segovia or the mountains, to reward teams, distributors and clients.
Sales, partners and clients
Meetings and seminars
Board meetings, workshops, training sessions and company away days with all the logistics taken care of.
From 10 to 300 people
DMC Madrid
Destination management company for international groups: hotels, transfers, activities, guides and on-site coordination.
International groups and agencies
Gala dinners
Welcome, closing and awards dinners in palaces, historic halls, cultural centres and rooftop terraces.
Anniversaries and awards nights
Product launches
Launches to press, clients and the sales network, with venue, stage, demo areas and live streaming.
Product, press and brand
Trade show hospitality
Client dinners, receptions and exhibitor meetings during FITUR, ARCOmadrid, Madrid Fusión and other IFEMA trade fairs.
Exhibitors and sponsors![[re] Conventions Experience](/img/incentivo-melia-members-escenario-480.webp)
[re] Conventions Experience
MC Group's own experiential convention format, turnkey and tailor-made, now also in Madrid.
An MC Group format
Convention programmes
A starting programme. We adapt it to your group, dates and budget. Sample agendas from 1 to 4+ days.
1 dayMadrid
1 day in Madrid
From 80 to 1,500 people
2 daysMadrid
2 days in Madrid
From 60 to 400 people
3 daysMadrid
3 days in Madrid
From 100 to 600 people
2 daysToledo · Castilla-La Mancha, about 33 min by train from Madrid
Toledo, 2 days
From 40 to 150 people
2 daysSegovia · Real Sitio de San Ildefonso (La Granja), next to Segovia
Segovia, 2 days
From 50 to 250 people
2 daysSierra de Guadarrama · San Lorenzo de El Escorial and the Lozoya valley, an hour from Madrid
Sierra de Guadarrama, 2 days
From 30 to 80 people
Madrid trade shows in 2027: FITUR, ARCOmadrid and Salón Gourmets
FITUR in January, ARCOmadrid in March and Salón Gourmets in April. Your clients will be at IFEMA, and venues and hotels for those weeks are booked many months ahead.
20-24 Jan 2027Tourism
FITUR Madrid
Destination receptions, dinners with tour operators and press, product presentations and exhibitor parties.
3-7 Mar 2027Contemporary art
ARCOmadrid
Private dinners, guided tours and VIP receptions for sponsors, private banks, luxury brands and galleries.
26-29 Apr 2027Food and drink
Salón Gourmets
Pairing dinners with international buyers, cookery demonstrations, tastings and distributor meetings.
Why Madrid for your next event
Madrid combines air and rail connections, the IFEMA exhibition centre, hotels with auditoriums for thousands of people and its standing as Spain's political and business capital. In 2024 it hosted 54,784 meetings, according to the Madrid Convention Bureau. Madrid MICE data
meetings held in Madrid in 2024, up 2.3% on 2023
Madrid Convention Bureaumeeting participants in the city during 2024
Madrid Convention Bureautotal economic impact of meetings tourism in 2024
Madrid Convention Bureaupassengers at Madrid-Barajas airport in 2025, an all-time record
AenaEvents we have organised in Madrid
The team has organised more than 100 corporate events in Madrid, with dedicated staff and event planners in the city. Here are some of them, each with a full case study. The group also has case studies in Barcelona and other cities. All case studies
Corporate event venues in Madrid
Convention centres, convention hotels, meeting rooms and unique venues, with data checked against official sources. All venues
Convention centres
IFEMA, Palacio Municipal and large auditoriums
7 convention centres
Convention hotels
Hotels with ballrooms and bedrooms for groups
13 convention hotels
Unique venues
Palaces, historic clubs, factories and cultural centres
29 unique venues
Meeting rooms
Rooms for 20 to 350 people
7 meeting rooms
![[re] Conventions Experience: Gurobi](/img/meeting-gurobi-plenaria-960.webp)
![[re] Conventions Experience: Meliá](/img/incentivo-melia-members-escenario-960.webp)
![[re] Conventions Experience: Reverse Tech](/img/incentivo-reverse-mas-sola-actividad-960.webp)
[re] Conventions Experience
MC Group's own format for company conventions and congresses, now also in Madrid: designed to measure, produced turnkey and built so your team comes home with more than a slide deck.
- Striking locationsPalaces, converted industrial buildings and venues chosen to reinforce the message.
- Post-congress dinners and activitiesTime outside the meeting room that turns a group into a team.
- Turnkey productionAV, set design, catering and staff through a single point of contact.
- Networking with a purposeFormats designed so that connections actually happen.
What the team's clients say
4.9 on Google · 91 reviews
Client reviews from the Google profile of Marca Condal, an MC Group company. All reviews
One of the best agencies I've ever worked with!
Marca Condal is exceptionally organised, always ahead of the game, and incredibly responsive to requests and changes. They've delivered our flagship event for three years in a row, and it wouldn't be the success it is without them. We've partnered with them across three countries, and they've consistently provided an outstanding event experience to hundreds of happy guests. Year after year, our attendees rave about the top-tier catering, venues, and flawless organisation, with 100% planning to return.
Rebecca HarmerFrontifyGoogle reviewWorking with Marca Condal is a safe bet for excellence.
Their ideas are completely out of the ordinary; they know how to give the simplest event a twist to create exactly the impact you are looking for. Professional, detail-oriented, creative and very solution-focused. A 10 in every sense.
Marta VelascoEsteveGoogle review · Translated from SpanishI highly recommend working with Marca Condal for any event needs.
As this event was in a different city and country than our team is located, we relied heavily on Cristina's expertise, communication, and diligence. She always went above and beyond to ensure every event detail was to our approval and liking. All of the vendors she hired on our behalf were professional and top of the line.
Jackie FranklinLogitechGoogle reviewManagement skills and attention to detail.
The Marca Condal team helped us organise 5 events around a single theme, a team cooking challenge. I highlight their management skills and attention to detail, as well as their aesthetic taste and command of design and new technologies.
Jordi BabraRocaGoogle review · Translated from CatalanA flawless collaboration.
Working with an events agency that simply brings everything you have in mind to life is truly unique. The transparency and closeness with which Marca Condal works made the whole project much easier for a company headquartered outside Spain. It won't be the last time we work with them.
Alba TorregrosaFrontifyGoogle review · Translated from SpanishOur company Summer Party was fantastic.
We are very happy with the logistics and the collaboration. Thank you very much, team!
Marianela Andrea DesiderioDynatraceGoogle review · Translated from SpanishHow we work
A clear process from the first call to the final report.
Brief
We understand the objective, audience, dates and budget before we propose anything.
Proposal in 24 h
We send you a first proposal with venues, format and an estimate within 24 business hours.
Production
Contracting, build, AV, catering, transfers and on-site team, through a single point of contact.
Report and review
We close with an itemised final account, a survey and lessons for the next edition.
The people behind every event
Producers, stage managers, technicians and coordinators with more than 20 years of experience, who build overnight, wear the headset during the event and respond when something changes. About
Guides to organising events in Madrid
Verified data, calendars and checklists to help you plan ahead. All guides
Madrid trade show and congress calendar 2027: dates, venues and peak weeks
Verified 2027 dates for FITUR, ARCOmadrid, FEINDEF, Salón Gourmets, ESCRS and other Madrid trade shows and congresses, plus peak hotel weeks and lead times.
How to organise a congress in Madrid: 24-month timeline, venues and checklist
A 24-month timeline, Madrid Convention Bureau support, venue choice, scientific committee, EACCME, the Farmaindustria code and a checklist for your congress.
The best convention hotels in Madrid: an area-by-area comparison with verified figures
Convention hotels in Madrid by area: Castellana, Azca, Avenida de América, IFEMA and the centre, with verified bedrooms, meeting rooms, capacities and tips.
How much does a convention in Madrid cost? Budget lines, cost drivers and a template
What drives the budget of a company convention in Madrid: venue, hotel, AV, catering, transfers, trade fair weeks and Spanish VAT, plus a budget template.
Incentive travel in Madrid: 2, 3 and 4-day itineraries
Madrid incentive trip itineraries for 2, 3 and 4 days with Toledo, Segovia, El Escorial and the mountains: train and road times, real activities and logistics.
Madrid or Barcelona for your event? An honest comparison with data
Madrid or Barcelona for a congress, convention or incentive: airport, hotels, venues, weather, tourist tax, relative cost and city profile, compared with data.
Frequently asked questions
What is ECM?
ECM (Eventos Corporativos Madrid) is the MC Group brand specialising in corporate events, congresses, company conventions, incentive travel, meetings and DMC services in Madrid. The team has organised more than 100 corporate events in Madrid, has dedicated staff and event planners in the city and more than 20 years of experience. Its sister brand in Barcelona is ECB · Eventos Corporativos Barcelona.
What kind of events do you organise?
Congresses, company conventions and sales kick-offs, incentive travel, meetings and seminars, gala dinners, product launches, trade show hospitality during fairs such as FITUR or ARCOmadrid, and team building within conventions and incentives. For shows and performers we work with Mr. Fenómeno, also part of MC Group.
How quickly do you send a proposal?
We send you a first proposal within 24 business hours of receiving the brief. If the event requires venue visits or hotel room blocks, we set out the timings in that first reply.
Do you work with companies and agencies from other countries?
Yes. We act as the local agency for companies organising their event in Madrid remotely, or as the DMC for their agency, including on a white-label basis. We work in Spanish and English. See DMC Madrid.
Do you also handle hotels and transfers?
Yes. We manage room blocks, transfers from Barajas, Atocha and Chamartín, coaches, activities, dinners and on-site staff, as well as the technical production of the event.
Do you organise events outside Madrid itself?
Yes, in nearby destinations such as Toledo, Segovia, the Sierra de Guadarrama, Aranjuez and Chinchón. The group also has offices in Barcelona, London, Puebla and Mexico City.
Let's talk about your event
Tell us what you have in mind. We will reply with a concrete proposal, with no obligation.
- Proposal in 24 business hours
With venues, format and a first estimate. - A single point of contact
From brief to final report, with no middlemen. - A team in Madrid
Dedicated staff and event planners in the city, with more than 100 corporate events in Madrid.
Tell us about your event
We reply with a proposal within 24 business hours. No obligation.