ECM, MC Group's MICE brand in Madrid
The MC Group team has been producing events for companies for more than 20 years. Much of that work is MICE: international medical congresses, sales team conventions, programmes for groups arriving from abroad, and meetings and dinners during major trade shows. These projects have a logic of their own, in which hotels, registration and transfers matter as much as creativity.
We have been organising events in Madrid for years: the team has produced more than 100 corporate events in the city and has dedicated staff and event planners here who know its venues, hotels, calendar and way of life. They include Edenred's Christmas dinners at Espacio Harley and at Hard Rock Cafe Madrid, the Madrid stop of Lindt's roadshow, Provital's workshop in a city-centre penthouse and Beso's 10th anniversary at Florida Park.
ECM · Eventos Corporativos Madrid brings that work together, and its sister brand in Barcelona is ECB · Eventos Corporativos Barcelona. We focus on congresses, company conventions, incentive travel, meetings and DMC services in Madrid. Behind it is MC Group, with the motto shared by all our brands: «Eventos extraordinarios».
The people behind every event
The team has more than 20 years of experience organising events. At a convention or a congress, that shows in specific details: the floor plan checked before the crew arrives, the running order gone through with every speaker, the stage manager who cues the next speaker at exactly the right second and the coordinator waiting at the terminal for the last flight of the day.
Much of what we know we have learnt by dealing with the unexpected: a venue that brings its closing time forward, a speaker who turns up without a presentation, a storm just as the drinks reception starts. That is also why we teach it: the team trains new organisers at Método Murphy, the online event management course that was born within the group.
What we do in Madrid
- Congresses, national and international, as a PCO for associations, scientific societies and companies.
- Company conventions, sales kick-offs and annual meetings, including our own [re] Conventions Experience format.
- Incentive travel of two to five days in and around Madrid.
- Meetings and seminars, from board meetings to away days for 300 people.
- Gala dinners, product launches and trade show hospitality at IFEMA.
- Team building built into company conventions, incentives and away days.
- DMC services for companies and agencies from other countries bringing groups to the city.
Where we work
We work across the whole city of Madrid: at the IFEMA exhibition centre and its Palacio Municipal, at convention hotels on the Castellana and along the A-2 corridor, in palaces and historic halls in the centre and in cultural centres housed in former industrial buildings. And outside the city when the programme calls for it: Toledo, Segovia, the Sierra de Guadarrama, Aranjuez and Chinchón, all less than an hour and a half away. The group's offices in Barcelona, London, Puebla and Mexico City bring us closer to clients who organise their Madrid event from another country.
How we work
- We listen. Before proposing anything, we understand the objective, audience, dates and budget.
- We propose quickly. A first proposal within 24 business hours, with venues, format and an estimate.
- We produce through a single point of contact. The same person stays with you from brief to final report and coordinates every supplier.
- We are on the floor. Our own team at the event, from start to finish.
- We measure and learn. We close every project with a final account, a survey and a report to improve the next edition.
What matters to us
- Telling the truth. If a venue does not fit, a date is a bad one or a budget will not stretch, we tell you at the start.
- The details nobody sees. A ramp for a guest in a wheelchair, a gluten-free menu done properly, a coach that waits ten minutes longer.
- Teamwork. The best events come from teams who know and trust each other, suppliers included.
- Data you can check. On this website every Madrid figure has its source, and every case study its real city.
One group, several specialities
MC Group has offices in Madrid, Barcelona, London, Puebla and Mexico City, and brings together several brands that share a way of working:
| Brand | Speciality |
|---|---|
| ECM · Eventos Corporativos Madrid | Congresses, company conventions, incentives, meetings and DMC in Madrid |
| ECB · Eventos Corporativos Barcelona | Congresses, company conventions, incentives, meetings and DMC in Barcelona |
| Marca Condal | Events, MICE and brand experiences. Home of [re] Conventions Experience, the group's own format |
| Be Events Barcelona | Company parties, Christmas dinners and team building in Barcelona |
| Mr. Fenómeno | Shows and performers for events, also in Madrid |
Clients
The MC Group team has worked with brands such as Logitech, Microsoft, Yealink, Google, Intel, HP, Cisco, Adobe, Sanofi, Nestlé, Lindt, Dior, Meliá, Nissan, Volkswagen, Movistar, Edenred, Esteve, Establishment Labs, Gurobi, TransPerfect, Frontify, Kave Home and Provital. The Google profile of Marca Condal, a group company, is rated 4.9 out of 5 from 91 reviews, which you can read on our reviews page. The events we have organised in Madrid and the group's case studies in other cities, each with its real city, are under case studies.
If you would like to meet us, tell us about your event and we will suggest a meeting in Madrid or by video call.
Jordi BabraRoca
Marianela Andrea DesiderioDynatrace