How to use these guides
The guides are written for the stage when nothing has been decided yet: not the dates, the venue, the format or the budget. Each one answers a specific question from event, marketing or HR managers, and from congress committees.
They all follow the same rules:
- Sourced data. Destination figures come from official or reliable sources, such as the Madrid Convention Bureau, IFEMA MADRID, Madrid City Council, Aena or the venues themselves, and are cited in each guide.
- Visible update date. Madrid keeps changing: hotels open, venues are refurbished and new trade show calendars are published. We review the guides regularly.
- No invented prices. When we talk about costs, we explain budget lines and the factors behind them, not rates we cannot guarantee.
- Production judgement. The advice comes from the method the MC Group team has used to produce events for more than 20 years.
Where to start
| If you are asking | Start with |
|---|---|
| Which weeks should I avoid or make the most of? | Madrid trade show calendar 2027 and the best time for events in Madrid |
| Where should I hold a congress? | How to organise a congress in Madrid and Madrid's convention centres compared |
| Which hotel should I choose for a convention? | The best convention hotels in Madrid |
| How much budget do I need? | What a company convention in Madrid costs |
| What programme works for an incentive? | Incentive travel to Madrid: itineraries |
| Where can I hold a dinner or a launch? | Unique venues in Madrid by capacity |
| How important is Madrid as a MICE destination? | MICE tourism in Madrid: the data |
| Madrid or Barcelona? | Madrid or Barcelona for events |
For an overview of the destination, start with MICE Madrid. If you already know the format, each service page lists the related guides, for example congress organisation or incentive travel.
Can't find what you are looking for? Ask us directly: we reply within 24 business hours.